Being entrusted with the brief and materials to create 1-minute videos that would briefly introduce potential franchisees to the world of Jinjja!!Chicken, Jinjja Kitchen, and Chicken Ka Kee, I took to the drawing board and storyboarded the flow and frames to pitch the vision to the CEO, Marketing Director, and Marketing Manager.
I envisioned a high-energy video with a strong tempo to match, to introduce the exciting world of Jinjja!!Chicken and its sibling brand, Jinjja Kitchen, and a glimpse into what it would be like to be a franchisee.
On the other hand, for Chicken Ka Kee, what I envisioned was a slower-tempo video that could introduce a part of the heritage attached to Chicken Ka Kee, which is the Boon Tong Kee brand, and how Chicken Ka Kee still maintains crowd favourites from its parent brand while catering to the wider market.
note: please click on the arrow on the video to be guided to the Chicken Ka Kee franchise video.