Homecoming is a street dance event, spotlighting the different facets of street dance and allowing for different generations of street dancers to come together to share the dance floor.
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Responding to a brief posed on how the intensive could be marketed via socials to plant the idea of joining the 2026 intensive, I proposed a 3-part content series of dancer spotlight videos to offer audiences insight and glimpses into what it’s like to be part of the dance intensive and to understand how the dancers themselves perceive the benefits of the dance intensive, building a sense of credibility and excitement among audiences as they hear from participants themselves about the intensive.
From pre-production, where the video treatments would be decided and shoot timings and locations coordinated, to production, where I directed the interviews and shot B-roll, to post, where the magic happens, I had the opportunity to run solo and run the show.