figuring out how to introduce this in a different way from how new menu items are typically introduced on the Jinjja!!Chicken socials, which were creating a key visual and calling it a day, I wanted to tie in a way to make the overall experience more interactive for customers and online audiences.

interactive components such as a tutorial reel and tent card were woven into the experience to tie everything together for the launch.

-> a reel for socials where Jinjja!! Oppa gives a brief tutorial on how to DIY your own Korean rice ball in 3 steps to lead audiences into realizing that DIY-ing your Korean rice balls with Jinjja!!Diner is much simpler than most people would think.

-> designing a tent card to push the DIY guide and a subtle way to market the Korean rice balls that would be placed at in-store tables where diners could refer to the guide and DIY their rice balls with ease.