2026

BEHIND THE 주방



K-MALA

brand

Jinjja Kitchen



Behind The 주방 is a series of energy-burst content that was proposed by my predecessor to showcase bursts of energy that happen in the kitchen of Jinjja Kitchen in a trendy and dynamic format.


to leverage on this, I chose to incorporate iconic elements from the music video of the song used as a visual hook and reference for the K-Pop fans who get it. I also chose those elements in particular because they carried the same energy that the series reflects. enter the cutout and flash transition.

CUTOUT

FLASH TRANSITION